Writing for the Web

Write for the Web

Test your copy's readability

The readers who visit your website may include kids, people who don’t speak English as their first language, and busy people who need to decide quickly whether a site is relevant. All of them appreciate a clear, straightforward voice based on simple words and sentence structures. That doesn’t mean you need to talk down to your audience; on the contrary, you’re respecting your readers by not wasting their time. Read more

Eye-tracking: Where do readers look first?

To catch a site visitor's eye, it helps to know where that eye is likely to look. Eye-tracking studies give us the most likely locations. Read more

Shape your text for online reading

Text that works best on the Web is text that gets to the point fast and that makes it easy for readers to pick out key information. Here's why. Read more

Get to the point

Readers assess webpages in an instant. Your content has a few seconds--three or less!--to encourage people to read more, to take action, or to navigate to another of your pages. Read more