Writing for the Web

Streamline Text for Mobile Devices

Consider how copy will look on mobile devices

Mobile readers don't want to wait for content--and mobile networks are notoriously slower than dedicated connections. Streamlined webpages appear faster than dense, complicated ones. Read more

Make SMS text brief and audience-appropriate

SMS--short message service--is a service provided by most cell phone carriers to send text messages to mobile devices. Targeted text messages are becoming increasingly popular as marketing tools for businesses and as a channel for information and alerts from schools, local government agencies, clubs, and other organizations. Read more