Writing for the Web

Construct Clear, Compelling Copy

Headings

Headings perform several important functions: They give readers a glimpse of your content, they organize that content into readable chunks, and they tell a story that makes it possible to grasp the gist of the content quickly. Read more

Sentences

Headline writing is good practice for sentence writing. Good sentences are concise and well-formed, using logical word order and solid grammar. They are easy for all readers to digest quickly, even people with limited literacy or fluency in English. Read more

Paragraphs

Paragraphs, like sentences, should be concise, especially since you have only a few seconds to capture a reader's attention. Read more

Lists

Sometimes the most effective way to present information is in a list. Lists can draw a reader's attention, make text easier to scan and read, add white space to a page, shorten copy, relate items, and show a sequence or the level of importance. Read more