The smallest details of your content can influence a reader's perception of your website's reliability. Consistency in capitalization and the visual treatment of words--how you use such elements as quotation marks, boldface, and italics--contributes to your content's readability and speeds comprehension. And it does one more thing that's less tangible but very important: It gives the people visiting your site the understanding that your website takes itself seriously.
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Yahoo! confounded the copy editors when it put unbridled excitement in its name. Back in 1996, for the first edition of "Wired Style," we decided such idiosyncrasies were part of digital-age style. Today, with "The Yahoo! Style Guide," the Web publisher has gone from renegade to rulemaker. Its guide is a one-stop shop for those publishing on the Web.
Author of "Wired Style" and "Sin and Syntax"; editor of sinandsyntax.com